Thursday, January 27, 2011

Is that fake or real?

For fun, when I was last in Rural King, I purchased something quite peculiar: Babyback Rib flavored potato chips.  Now, I have to wonder about a few things.  First I think about how far we have come, as food product scientists and inventors.  20 years ago, the idea of having a food flavored product was around but just didn't work that well.  40 years ago, the idea of food flavored item would be cool but would likely have tasted too much like the real thing.  I have seen many different flavors of strange flavored chips and snacks and while they exist in other countries, here in America, the idea of shrimp flavored potato chips doesn't go over too well.  So, the manufacturers have been working on ideas that would be accepted by the mass of people.  Shrimp flavored chips, no.  BBQ meat flavored chips, yes.

Doesn't that picture look delicious?  Mouth watering, tender, fall apart in your mouth BBQ baby back ribs.  Can you imagine the taste and feel in mouth as you eat those perfect morsels of food?  So wonderful and tasty.  But imagine if you could have that same flavor and experience, maybe even with just a cut of the umami, but in a potato chip.  Wouldn't that be great?

Sadly, it is not the case.  To me, these chips taste like really good BBQ chips.  Sort of like the Lays KC Masterpiece BBQ chips with a more smokey flavor to them.  I won't say that I don't like them, because I do, but they do not taste like the meat, just the seasoning on the meat.

What am I looking forward to in the future?  I want to see a BBQ steak flavored salmon.  I want to see doughnut flavored ice cream.  I want to see a fried balogna sandwich flavored cupcake.  If we are going to get creative with flavors, lets get creative, as long as it tastes like it is supposed to.

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