Thursday, November 10, 2011

what is the Nawgan drink?

You have probably seen the item on drink shelves and were a bit curious.  The large Red Bull sized cans have a drawing of a brain on the can and then in bold letters it says "nawgan".  It says it has caffeine and is not carbonated.  So, in the illustrious words of Cat from Red Dwarf: "Yeah, but what is it?"

It is touted as a brain drink.  The theory is that there is a certain chemical that stimulates brain function and basically causes the receptors in your brain to work better.  They, the medical people of the world, think that this makes people able to think more clearly and more efficiently.  The problem of course is that this is just a theory and they are still not 100% sure what it does.

What this drink has, unlike many other energy drinks that I am used to, is different chemicals and vitamins.  It has Citicoline (which is this chemical that increase nerve activity in the brain), Alpha-Glyceryl Phosphoryl Choline (which is a form of that neurotransmitter chemical that helps increase brain function), Lycopene (which is the antioxidant found in red foods which has been shown to fight against some cancers) and d-Alpha Tocopheryl Acetate (which is a form of Vitamin E).  Unlike the other energy drinks, which mostly have B vitamins that help the body pull more energy out of the foods you eat, this one is mostly filled with things that increase brain activity; including caffeine.

So, it says that it works, yet when the caffeine free one was ingested at about 10pm, it didn't help my wife nor I stay awake or stay alert longer.  I am trying the "Tarocco Orange" flavor which is supposed to taste like Blood Orange.  The problem is that it doesn't taste very orangy.  The drink tastes like someone left a diet orange soda out for a few days, allowing it to get completely flat and then watered that drink down.  The orange flavor in it is so mild and shallow that it doesn't register as being orange or tasty to me.

I'd give the drink a 2 out of 5.  The issue is that it is impossible to tell whether it works best or not at what it does.  Every morning changes things for me, whether it was a the amount of sleep I acquired the night before or how sound or deep I slept at night and so forth.  All of those factors are in the equation of whether or how active my brain is the next morning or the next day.  So far though, it looks as if I'd rather take my general energy drink than this one.

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